Guiding you to achieve your investment goals.
To understand investing, you must first understand the difference between investing and saving. Saving money is the process of putting cold, hard cash aside and parking it in an extremely safe, and liquid account. Investing, on the other hand, is the process of using your money, or capital, to buy an asset that you think has a good probability of generating a safe and acceptable rate of return over time, making you wealthier even if it means suffering volatility, perhaps even for years.
Simply put, what we’re saying is that by saving money you won’t really make money, you need to invest the money over time to work and generate returns for you. There is a place for both in every financial plan.